Alex Bogusky gave 4 part interview on Creativity from a Marketing (business) perspective, he was the 34th on the list of Business 2.0 of People Who Matter. Although much of the interview is on personal stuff, and how the company changed (and is changing), there are parts that are interesting on how creativity works. He especially mentions how he likes entrepreneurial people, and gives them the room to be entrepreneurial. I liked on quote from Board’s interview “Our unwritten policy has always been to drop what we are doing when someone needs our help. The person you help today may be the person you need to help you the day a hand grenade rolls into your office.” In my next entry I will try to discuss this very quote from a scientific perspective and give examples from both IDEO and Mckinsey.
Tags: video
